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15 Feb Pete Koomen and Melissa Perri Join Stellar INDUSTRY ’17 Lineup

Pete Koomen, Co-Founder and CTO of Optimizely, is one of the foremost experts on A/B testing — which is something that every product manager strives to do better. And Melissa Perri works with product teams all over the world to help them re-focus their product and UX strategy.

Both Pete and Melissa will be joining an already strong lineup that includes Jason Fried (Basecamp), Megan Quinn (Spark Capital) and a half-dozen (so far!) other product leaders.


CEO, Produx Labs & Product Institute | New York

Melissa Perri is the CEO of Produx Labs and Product Institute, a new school for Product Managers. Her mission is to make Product Managers more awesome. Working alongside teams around the world, Melissa helps them create strategies and frameworks that satisfy users and drive business goals. She coaches Product Managers to answer two important questions – “Should we build this?” and “Why?” She is currently writing, “Escaping The Build Trap: How Effective Product Management Creates Custom Value” with O’Reilly Media.

Co-Founder & CTO, Optimizely | San Francisco, CA

Pete is the Co-founder and CTO of Optimizely. After earning his MS in computer science from the University of Illinois at Urbana-Champaign, Pete joined Google as a product manager where he helped launch and grow Google App Engine. In between mountain climbing adventures, Pete runs product and design at Optimizely.

Paul McAvinchey
Paul McAvinchey

During the day, Paul heralds the awesome product design abilities of DXY and by night you'll see him organizing Industry, a conference in Cleveland for people who build, launch and scale world class products. Find him @YABOYA.

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