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30 Aug We’re Calling It — Product Management Has Gone Mainstream

Even if you are not attending INDUSTRY ’16 (there are only a few spots left), you’ll find this interesting. Of the 350 product people who are coming, there’s a rich mix of backgrounds, industries and skill-sets that illustrate how diverse the role of a product manager has become around the world. To be sure, all are set on leveraging new technologies to build better products, faster.

  • 420,289 — number of people in North America with product management roles
  • 83% — INDUSTRY attendees with the word ‘product’ in their title (rest are C-level folks, engineering, design, marketing etc.)
  • Crossroads Church, CNN, the Federal Reserve, Intuit, BMW, Drive Capital — a sample of some very different businesses coming to INDUSTRY with product management teams
  • Singapore & Australia — from where the furthest attendees are traveling
  • 27 States & 9 Countries — people are coming from everywhere

Couple these stats with some recent articles talking about this new phase of technology-driven product management, and it’s clear that this practice has become an expected part of most companies in North America and beyond:

General Mills Introduces More New Products Faster
Coveted Job Title for M.B.A.s: Product Manager
Product Managers: Who Are These ‘Mini-CEOs’ and What Do They Do?
The Highest Paid Workers in Silicon Valley Are Not Software Engineers
Why Software Is Eating The World

It’s a good time to be a product person.

Paul McAvinchey
Paul McAvinchey
paulmcavinchey@gmail.com

During the day, Paul heralds the awesome product design abilities of DXY and by night you'll see him organizing Industry, a conference in Cleveland for people who build, launch and scale world class products. Find him @YABOYA.

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