“This is a great production, an amazing event.”
Author of The Lean Enterprise and Industry 2015 speaker
In this short video, hear Trevor Owens talk about the importance of acting like a startup, his definition of a Product Person and why coming to Industry is so important.
A product person’s job is crucial to an organization and it’s often difficult to step out of the role for a few days. The nature of the job calls for you to have your eye on many moving levers and be working towards regular shipping dates. However, it’s dangerous for a person in this position to constantly be in execution mode. It’s important that you take time to reflect on the entire system, what you’re working towards and how things are performing.
A product person is not a project manager. You were hired not just to quarterback the shipping of products but also to leverage your considerable creativity and know-how. And this needs to be cultivated by connecting, collaborating and learning with your peers. The results of doing this on a regular basis is clear — you and your company will take bigger leaps and be more disruptive than your competitors.
Whatever stage your product is at, you must always question what it is and who it is for. A good product person will think deeply about these things in order to maintain the advantages that you have or to usurp those who are already winning. It makes sense then to take some time outside of your daily schedule to seriously deliberate on the value that you and your team are trying to deliver.